EVERYTRAIL PRESS RELEASE

EveryTrail Launches Version 3 of its Location-Aware iPhone App



New App has First-of-Kind Trek, Track and Trip Search for Travel and Outdoor Enthusiasts


Palo Alto, California. USA, December 23, 2009 -EveryTrail, the leading online and mobile travel companion, announced the release if its third generation iPhone application, "EveryTrail 3," which allows people to track, share and explore over 200,000 user-generated trips from all over the world.

A "freemium" version of EveryTrail 3 is now available in Apple's AppStore and from iTunes. Over 100,000 people downloaded the previous version of the application. With the new search capability, global breadth of available trips, and increasing adoption of the iPhone, the company expects to see significant growth in its mobile and web community. An online demo of EveryTrail 3 is also available.

The types of trips that EveryTrail users have shared encompass a wide range of activities from hiking, sightseeing walks, trail runs, cross country skiing, sailing, mountain and road biking as well as fly fishing. Leveraging the GPS functionality of the iPhone, people can:

Track trips in real time and see route maps drawn while they move
Plot pictures taken with phone cameras instantly OR easily add pictures from other cameras or photo websites later
Share trips to Facebook, Twitter and EveryTrail.com right from phone
Search over 200,000 trips from other world travelers right from phone
Find trips near current location, by activity, length and more
Track a new trip while following others
Save trips (yours and others) on your phone
View stats while tracking: distance, speed, elevation and more

Founder and CEO Joost Schreve said, "We are thrilled to launch the latest version of our iPhone app, which represents a significant redesign effort as well as tremendous additional functionality. We wanted to recreate the same easy-to-use experience in our mobile app that we have on our website. We can't wait to see the adventures that users take with EveryTrail."

About EveryTrail and GlobalMotion Media
GlobalMotion Media, Inc. develops applications that bring together the best of online, mobile and location-aware technologies. The company operates EveryTrail, the leading online community for GPS trip sharing, and licenses its technology platform to corporate customers, such as REI, Toyota, BF Goodrich, and Globalstar. The next generation EveryTrail iPhone and Android apps let users search, download, navigate and share trips while on the go. Travelers can explore more than 200,000 user-generated trips from over 140 countries. At the same time, they can track and instantly share experiences at EveryTrail.com and other social sites such as Twitter and Facebook. The company is headquartered in Palo Alto, California and can be found on the web at www.everytrail.com.